Why is consistent marketing important?

Marketing is just one of the keys to running a successful trade business, so why do so many trades either stop doing their marketing when they are busy or they stop doing it when times are tight? Usually it's the first thing that goes and this just makes things worse.

Do more marketing!

When things are tight, trades should be doing more marketing to increase the business coming in. Lets imagine our marketing to be like a car, if times are tight but you need to get somewhere, you wouldn't stop putting fuel in (different marketing tools) because you wouldn't get to where you want to go.

Also likewise if you were on a long journey (building a business) you wouldn't not stop to refuel on that journey just because you're making good time, otherwise you'd run out of fuel at some point and not reach your goal destination,well this is just like stopping marketing when you're busy.
Marketing is so important and you should be refuelling on a regular basis to keep your business going.
On this basis I believe we should be doing a bit of marketing each day to fuel our businesses otherwise we get out of the habit and before we know it we've finished our last job and oops have no work next week. 

You started your business, it's your responsibility to build it!

Too many business owners think that it's their job once they have started a business to do the work - As Michael Gerber puts it in E-myth 'be the technician' when really it their job to work on their business and grow it so they can either move out of the business so it can run on it's own or to franchise or sell it!

Marketing bit by bit

The only way to grow a business is to do some marketing and make some sales, marketing done bit by bit each day is the best way to go, as by doing it this way is like an avalanche it's starts with a tiny bit of snow but as it goes down the mountain it gathers momentum taking more snow with it as it goes to become an unstoppable force.


I was speaking to another electrician about marketing a while ago and he commented how it was either really busy or dead and was scratching around for work, now with some consistent marketing activity he would just be busy, ever heard the old saying 'don't wait until you're thirsty to dig your well'? The marketing we do can take time to kick in so by time you need more work it's too late to start.

Consistent marketing

So diarise each day your marketing activities even if it's 20 minutes per day and do it and make it an unstoppable force in your business to grow it. Of course if you can't manage 20 minutes a day consistently to build your business you can always give me a call and I could do it for you! :-)


To your success.
Paul