Integrity marketing in business

The importance of having integrity in business

I once went to a job, where a ladies storage heater had stopped working!

She had called me up the day before, but before I went to have a look at it, I had said to her that it would be best for her to check the fuses first and see if it came on that night before calling me out and having to charge her.

She did this and then called me the next morning to say it still wasn't working, I went round to have a look at it, and found the problem to be the cut out switch inside the heater, which was a ten minute job. So I reset the heater and was well.

As I was leaving she said thanks and that I was the only one who had been honest with her, she had called 4 other companies and all had told her she would need a new heater installed which would have cost a fair bit.

I like to be honest it’s one of my core values, but from that I had a customer for life. I know some people try it on but I was 1 out of 5, I find that disgraceful, that so many people do this. I really appreciated her comments and it gave me a buzz that she was a happy customer.

Integrity marketing

You do hear of people getting ripped off in all businesses but I believe it to be detrimental to running a good business as eventually word will eventually get round, especially if you take business networking!

I've seen it in networking groups before and it's the same with local communities too, certain business owners lose trust with the people around them and therefore no one refers them work and so they lose out, this is hugely costly.

Trying to make a quick few hundred pounds on a job, eventually loses potentially thousands, but also on top of that cost means that a company will have to spend even more on marketing to acquire new customers.

I think it makes sense to use what I call integrity marketing and always do what is best for the customer that way they'll use your services again and likely refer you to others! Not only that, it's what has given the building trade a bad name over the years and gives the media something to chew on for their next program.

Do you have any stories of where a customer was potentially ripped of but you saved them time or money, I'd love to hear them.



To your success
 Paul