Your van sign writing

Marketing your business with your vans

Many construction business vans that I see have their sign writing wrong for getting lots of new enquiries, they normally have their logo as the biggest thing on display and their phone number one of the smallest (as in the image) , sorry if that's your van, after reading this post you may want to have your vans re-sign written.

Don't focus your van sign writing on your logo

I know you're proud of your business and logo, it's important to you, the issue is your logo is only important to you! nobody cares about your logo or other branding! I'm not saying branding isn't important, it is. However to get calls from your van, which is possibly your best and cheapest advertising tool you have so you want as many people to see it as possible.

How best to have your van sign written for marketing your trade or property business

The main set of people who are going to call you from your van marketing are people who need your service now or in the very near future, So you need to tell them what your service is and how to contact you and the bigger that information is the further away people can see it, which means more people can see it, on top of that when you are driving around it makes it easier for people to take down your 

information to call you later! The image on the left is the best way to show that information, the main parts being in large letters and at the top of the van. There is not much more to it than this.

Sign writing like this will make your business stand out from a distance

It's just a very simple way to present your information to get more business.

I also recommend having business card holders on the sides so passers by can take your information too! check out http://bizcardbox.co.uk/ to get some for your vans! (I'm not affiliated in any way with this site) the best way to see how this works for you is to only add 15 cards at a time and then count them, you'll find this is possibly the cheapest way to advertise your business.


To your success

Paul Jennings