No one cares about your logo, except you!

Is branding important to trades and property businesses as part of your marketing?

I often talk about how no one cares about your business name, logo, brand colours etc and it's true that people are not interested in this about your company. 
When you're marketing your business whether it's with flyers, on your website or on your vans the logo should be one of the smallest elements most businesses put too much emphasis on these things, the logo will take up most of the advert or marketing material.

It's generally just us the business owner that cares about these things about our business, prospective customers just want to know that our business can do the job that they need to be done. This said branding is still important.

Why branding is important to marketing your trade or property business

Although customers don't buy your service initially because of your branding, it is part of their decision whether they are going to call you, you need to show that you're running a serious business and not a cowboy outfit, spending time and money on branding will show this and show that you as a business owner care about your business and therefore care about the customer.

Branding is more than a logo

Branding is a huge subject and it's not just for large corporate companies, sole traders looking to grow their business should also look at branding their business.

Branding is not just about your logo and the colours you've chosen it is also about how all of your marketing materials look and about your values as a business, what is important to the business and how that works for customers too, it's important to make sure that all employees and subcontractors know these values too and when interacting with the customer keep this message consistent.

How you are on social media is also important and plays part of your brand that you build, if you are negative on social media always complaining about things or swearing this is devastating to your business brand and is a sure way to make sure you never get business from it.

So what are your thoughts on branding, let me know in the comments below!

To your success

Paul Jennings