Google is the biggest search engine available, but most trades people don't know that Google has a lot of tools available to help market their businesses most are simple to use and some take some time to learn to use and use well. Here - Google Sites: With Google Sites you can set up a website for free, It's simple and if you can use a word processor you can use Google sites.
- Google Analytics: If you're running a business site you want to know how well it's performing by adding code to your site you'll get report from analytics which give you a load of information about the visitors to your site.
- Google Webmaster Tools: This is Google's tool for seeing how well your website is performing.
- Blogger: Start writing a Blog to show your expertise in your area.
- Google Places: One of the most important free tools from Google that you should be using, promote your business on Google Places and get found in those searches.
- Google Plus: Is now the second largest social media platform, If you want to build your business with social media then you should be using G+, remember Google owns the biggest search engine in the world, you've got to believe that will go some way to helping your business get found online!
It's definatly worth taking some time to learn how to use these tools properly, it'll save you a fortune with free marketing for your construction business.
to your success
Paul
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